MOËT & CHANDON UNVEILS ITS “ROSÉ TREASURED TIES” LIMITED EDITION COLLECTION

Moët & Chandon is thrilled to unveil its “Rosé Treasured Ties” collection, the latest design for the tie and sleeve that adorn its Rosé Impérial limited edition bottles.  In a coquettishly playful way, the “Treasured Ties” design reinterprets the classically distinctive codes of the House with a contemporary twirl.

Moët & Chandon’s “Treasured Ties” design marries its Rosé Impérial champagne with the House’s signature tie, allowing that binding symbol to unravel into a ribbon that wraps around the Rosé Impérial bottles dressed in a pink sleeve. The ribbon twirls elegantly to spell the words “Moët” or “Rosé,” or to contour the shape of a heart, creating three different versions of the design, and playfully tracing forms that hearken back to the ties of love, togetherness, and glamorous celebration that bind the House to its heritage of generosity and savoir-fête.

Moët & Chandon Rosé Impérial is renowned for its radiant color, intense fruitiness and seductive palate, as the most extroverted and glamorous expression of the House’s style.  Combining the three traditional cépages of Champagne with a dominance of Pinot Noir and Meunier, it is produced by first making red and white still wines separately, before blending them together, to preserve the extraction, aromatics, structure and intense pink color for which Moët & Chandon’s Rosé Impérial is known. 

The “Treasured Ties” motif adorns the entire range of Moët & Chandon Rosé Impérial: from the classic 75cl bottle to the sleek mini rosé bottles, and including a special giift box featuring the ribbon elegantly tied in a bow.  

Moët & Chandon’s “Rosé Treasured Ties” collection celebrates life’s ties of togetherness and its cherished milestones, from a romantic evening to a heart-warming family gathering, making memorable those treasured moments that “must be” Moët & Chandon. 

Moët & Chandon celebrates the thrill of living. With a bottle of its champagne opened every second around the globe, Moët & Chandon knows that every second is an experience, and every experience is a #moetmoment to live now.